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- The association employs multiple forms of lead generation, among them: web-site requests, toll free phone numbers, business reply card mailers, magazine advertisements, and tradeshow solicitations.
- The ability to respond to lead requests in a timely manner and maintain the needed information materials in stock exceeded the capacity of the association’s available in house resources. This challenge was exacerbated by the wide array of materials and publications being promoted.
- The association required on-demand resources to manually assemble information kits, receive and database orders.
- Responding to information requests in a timely and personalized manner were key requirements.
- Leads are received directly or forwarded to American Fulfillment. Based on the type of lead, an information package, complete with customized cover letter, is sent to the requestor.
- American Fulfillment pre-assembles and stores the information packages to ensure timely fulfillment.
- American Fulfillment provides comprehensive inventory reporting, including monthly usage, reorder reports and current inventory balances to help the business manage and plan material levels.
- All information is maintained in a customized database, facilitating the associations’ ability to gauge promotion success and maintain contact with those requesting information.
- A dedicated customer service representative oversees both kit assembly and lead management. This representative ensures that multiple promotion programs are executed efficiently and successfully.
- Result: Cohesive, efficient lead management process…with a personal touch.
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American Fulfillment
6 Benson Road
Oxford, CT 06478 USA
800-575-9876
203-264-0505
Fax: 203-264-3714
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