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- In house resources were limited. This company needed to outsource the campaign execution, from arranging for printing of promotional literature to determining the most cost-effective mailing approach.
- Customized letters signed by the appropriate regional sales representative were key to creating a personal feel for the campaign.
- Providing and tracking business reply mailers were important in evaluating the campaign’s success.
- American Fulfillment coordinated printing of package inserts.
- Customized letters, printed on company letterhead and electronically signed by the sales representative assigned to that region were included with each marketing package along with business reply cards, resulting in the most effective use of marketing dollars.
- American Fulfillment supplied the post office box for business reply cards and databased leads for further contact by the customer.
- A dedicated project manager oversees the entire process.
- Result: Targeted mailing campaign, complete with closed loop feedback, executed in a cost-effective and timely manner.
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American Fulfillment
6 Benson Road
Oxford, CT 06478 USA
800-575-9876
203-264-0505
Fax: 203-264-3714
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