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- The promotions varied by store and items purchased, as well as qualifying purchase dates.
- The manufacturer needed a centralized solution for receiving completed reward certificates from their customers, databasing the customer information, and ensuring the customer qualifies for the reward item.
- The reward gifts were manufactured offshore. Easy access to ports of entry, and the ability to directly receive, inspect, store, repackage, and ship these items was critical.
- Having ready access to inventory levels, shipment counts, and specific reward responses was important in strategizing for subsequent marketing efforts.
- Timely shipment of reward gifts was critical to overall customer satisfaction.
- Bulk product shipments of different reward gifts were shipped directly from overseas manufacturers to American Fulfillment, which is ideally located near New York City.
- American Fulfillment inspected items for damage, and inventoried and stored them.
- American Fulfillment provided comprehensive inventory reporting, including usage reports by promotion type, to help the business manage and plan both stock levels and future promotions.
- American Fulfillment personnel evaluated each reward request to ensure it qualified; sent notifications to customers when information was missing, databased the customer information and shipped the appropriate award gifts.
- American Fulfillment worked with the manufacturer to determine the most cost efficient shipment method for each promotion, including packaging requirements.
- A dedicated project manager oversaw the entire process.
- Result: over 66,000 gift promotions shipped accurately and timely.
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